High energy visual effects into Television commercial
This collaborative project Odlo VFX took part with Maliban Dairy & Agri Products Pvt Ltd, for the launch of Roundies Cookies was a testament to our expertise in action-filled VFX and high-energy visual storytelling. This commercial was designed to highlight the excitement and fun of the product launch, making it a memorable advertisement for viewers.
The primary challenge that came along with this project was creating a high-energy TV commercial that effectively showcased the excitement of the Zellers Roundies Cookies launch. To achieve the target, we were required to employ modern and advanced techniques in order to create action-filled sequences that would captivate audiences and highlight the product in an engaging manner. Our goal was to deliver a visually stunning advertisement that conveyed the excitement and energy of the product launch.
The concept development began with a number of brainstorming sessions where we, Odlo VFX, the agency and the client collaborated in the purpose of making this project a success. The importance of these brainstorming sessions is that they help our creatives gain clear understanding about the client, the product, the significant features about the product that need extra emphasising which in result lays a good solid foundation for us to work on. Once we are certain that we have received all of the necessary information and detail, we start developing the storyboards. Detailed storyboards ensure a cohesive visual narrative and work as a map to the entire production. The emphasis was on creating engaging and high-energy visuals that would make the commercial stand out and effectively communicate the excitement of the Zellers Roundies Cookies launch.
As we entered into the production phase of the project our team of creative minds put out a lot of hard work and dedication towards making this project remarkable and absolutely flawless. The production phase involved extensive work on character animation and VFX. Our team utilised advanced techniques in modelling, rigging, and texture painting to bring the characters to life. The action sequences required meticulous attention to detail, with lighting, rendering, and particle effects crafted to enhance the visuals and create a sense of excitement. The aim was to create a dynamic, energetic and visually appealing commercial that would capture the viewer’s attention at first glance.
The post-production phase is when the refining and adding final touches happen. This project involved detailed compositing, editing, and integrating music and SFX to create a polished final product. Our team focused on fine-tuning the visuals, enhancing the lighting and textures, and adding particle effects to create a sense of motion and excitement. The music and sound effects were carefully chosen to complement the action sequences and enhance the overall impact of the commercial.
The final production was a stunning display of action VFX effectively conveying the excitement of the Zellers Roundies Cookies launch. The high energy visuals and compelling as well as engaging narrative successfully showcased the product, making it an ever memorable Television commercial. The collaboration with Maliban Dairy & Agri Products Pvt Ltd. for the launch of Zellers Roundies Cookies was a rewarding experience for OdloVFX. This project demonstrated our ability to blend creativity with technical expertise, resulting in a commercial that was both captivating and effective.
